Le Persona (Fragrance Decant Sample Selection)

Brand Overview Le Persona is a Korean perfume brand (Korean: 르페르소나), which launched its first fragrances around 2022. It centers on the concept of “persona” (mask), focusing on modern, clean, and personality-expressing scents, belonging to the niche/indie market.

History Le Persona is owned and operated by Korean founder Kay Kwon, headquartered in Gangnam, Seoul. The brand draws inspiration from the ancient Greek theater concept of masks, emphasizing how fragrance reveals different facets of personality. The earliest fragrances were released in 2022. To date, the line includes 6 compositions, created in collaboration with international perfumers such as Frank Voelkl and Emilie Coppermann.

Philosophy & Characteristics Le Persona fragrances are characterized by cleanliness and strong expressiveness, frequently featuring floral, woody, and modern synthetic notes. The brand highlights that scent acts like a mask, helping the wearer project different inner aspects, making it ideal for consumers seeking personalized yet understated individuality.

Notable Fragrances Le Persona collection (various): The brand emphasizes that each fragrance represents a different “persona,” such as modern-style works with floral or woody profiles. Specific notes vary by composition, but overall they are fresh and richly layered.

Unique Aspects Le Persona bottles feature minimalist modern design, typically clear glass paired with delicate labeling, reflecting contemporary Korean aesthetics and the “mask/persona” concept. The product line also includes home diffusers and hand creams.